Turning a Global TV Brand into
a Bold Digital Experience

Fremantle—one of the world’s most iconic television producers—had a website that didn’t live up to the creativity and cultural influence of its content. After a global rebrand, the challenge was clear: translate Fremantle’s refreshed identity into a digital experience that was as dynamic, surprising, and content-rich as the shows it produces. Principal UX/UI designer • Led end-to-end design direction • Defined a bold visual and interaction language • Pioneered and validated experimental layouts